How Sponsorships Bring Sports Programs,

Businesses, and Communities Together Through

Livestreaming

In communities across Wisconsin, local sports aren’t just games — they’re gatherings that unite students, families, alumni, and fans. But with busy schedules, travel distances, and limited seating, not everyone can make it to the big game. That’s where Old Bird Media steps in — connecting every play and every moment to the people who care most. And here’s the best part: the schools, sports programs, and fans don’t pay a dime. Every broadcast is made possible by local sponsors — community-minded businesses that believe in supporting student athletes and keeping the community connected.

Every year, countless families miss their athletes’ biggest moments. Sports programs want to share the excitement, but professional livestreaming requires equipment, staff, and technical expertise — things most sports programs can’t afford to add to their budget. At the same time, local businesses are searching for meaningful ways to connect with the people who live, work, and shop in their community. Traditional advertising can feel distant or forgettable, but being part of local moments creates authentic trust. Without sponsorship, those moments go unseen. With sponsorship, everyone wins.

Old Bird Media helps sports programs broadcast their biggest moments — for free. We handle the cameras, graphics, replays, audio, and streaming technology at no cost to the sports programs or families. The costs are covered entirely by local sponsorships, giving businesses premium visibility and helping sports programs showcase their athletes and programs.

We make it simple for businesses to give back — while also getting noticed.

How Sponsorships Work

1. Local Businesses Sponsor the Broadcasts

Businesses choose a sponsorship tier that fits their goals and budget — from single-game features to full-season partnerships. Sponsorship dollars directly fund the cost of livestreaming, production, and technology.

2. Sports Programs and Fans Watch for Free

Sports Programs don’t pay for production, and fans don’t pay to watch. Every dollar from sponsorships keeps the broadcasts accessible to everyone in the community.

3. Sponsors Build Real Community Value

Sponsors receive visible branding and community goodwill through:

• On-screen logos and replay sponsorships (“Instant Replay brought to you by…”)
• Commercial spots, shoutouts, and ad reads from commentators
• Mentions on highlight clips and social media posts
• Website and broadcast recognition throughout the season

Your business gets noticed — not through ads people skip, but through moments they’ll remember.

The Success: Everyone Wins

For Sports Programs & Student-Athletes:

• Professional, broadcast-quality coverage at zero cost to the district.
• Students, families, and alumni can watch from anywhere — for free.
• Student-athletes gain valuable exposure for recruiting and college opportunities.

For Sponsors:

• Your brand is seen as a community champion — not just an advertiser.
• You connect with an engaged, local audience that values your support.
• Your logo and message appear in a trusted, family-friendly environment tied to hometown pride.

For the Community:

• No paywalls. No subscription fees. Just open access to local sports and events.
• Strengthens local relationships between families, Sports programs, and small businesses.
• Keeps money circulating within the community through partnership and support.

The Transformation: Turning Support into Legacy

When local sponsors invest in local sports, they do more than buy ad space — they create opportunities.

They make sure grandparents can watch their grandkids play, alumni can tune in from out of state, and athletes can see their achievements celebrated on screen.

Through sponsorship, businesses become part of the story — a trusted name associated with teamwork, pride, and hometown spirit.

With each livestream, Old Bird Media helps sports programs share their stories, helps businesses connect with hearts and minds, and helps communities stay united — one play at a time.

Ready to Get in the Game?

Join the growing network of sponsors bringing local sports to screens everywhere.