Put Your Brand in the Spotlight.
Live and Local.
THe SPONSORSHIP why
Partnering with Old Bird Media to Support Our Schools and Impact Your Market Exposure
When you sponsor Old Bird Media, you’re investing in a proven media platform that reaches 500–15,000+ local viewers per event (live and replay)— and offers measurable marketing value—not just a charitable donation. We can provide you with viewership metrics and engagement reports so you can see exactly how your brand performs.
Your dollars cover our multi‐camera production, instant‐replay workflows, commentary team, and online hosting fees—eliminating the need for paywalls or subscription fees for the school's viewers. That means families, alumni, and community members watch every game for free, not behind a subscription like other services do.
We coordinate closely with booster clubs to ensure no sponsor overlap, spotlight their fundraisers in our clear ad‐break segments, and even offer co‐branded “Booster + Old Bird Media” packages that drive extra revenue back into school programs.
Sponsorship rates are fully transparent: a set percentage of your investment goes directly to production costs, and the remainder covers marketing services and platform fees. This structure
frees booster budgets to support athletes, equipment, and school needs—while giving your business a powerful, targeted digital presence.
Win–Win–Win:
- Sponsors get targeted exposure with full performance reports.
- Teams, boosters, & schools enjoy professional livestreams at no cost to viewers and more funds for programs.
- Community members get free, high-quality access to every play—no subscriptions required.
Let’s bring
every play, every moment, live—together delivering marketing results, community support, and free access for all.
CASE STUDY: De Pere Basketball 2024-2025 YouTube Livestream Analytics
Top Cities by Viewership
The vast majority of our viewers are local. De Pere itself delivers the most views (12,190), followed by nearby Green Bay (7,080) and other Wisconsin communities like Bellevue (4,070). Even regional metro areas like Chicago show up in our top sources (4,550 views), demonstrating real reach. These figures highlight that sponsoring our channel connects you directly with the local market – aligning with the Midwest’s strong tradition of high school sports as a community focus
Viewer Loyalty
Based on the provided data for the 2024-2025 basketball season, the majority of the channel’s audience consists of returning viewers, with 73,971 views coming from repeat visitors compared to 19,002 views from new viewers. This means approximately 79.5% of the total views are from returning viewers, while 20.5% are from new viewers. De Pere Athletics YouTube channel experienced an 11% increase in subscriptions/followers during the 20242025 basketball season. This high return rate demonstrates strong viewer loyalty and consistent engagement with the content—an important metric for sponsors, as it indicates that the livestreams are not just reaching new audiences but are also successfully keeping viewers coming back regularly. This loyal audience base offers sponsors repeated exposure and higher brand recall over time.
Viewer Age Breakdown
Our audience spans all ages. The largest age group is 45–54 (23.2% of views), followed by 35–44 (19.5%) and young adults 18–24 (16.7%). This broad, multi-generational viewership reflects how high school sports “spark pride … in younger generations, while invoking nostalgic feelings in older generations”. In practice, our fans include parents and other community members who follow their students’ achievements – exactly the demographic high school sports involve “both young and old”.
Community Impact and Engagement
Partnering with Old Bird Media means supporting more than just advertising – you’re backing our town’s youth and community. Local businesses often sponsor school sports because they have personal ties here (many have children or friends involved in De Pere schools). By advertising on our channel, your business demonstrates that it “thinks local,” which consumers greatly appreciate. In fact, marketing experts note that high school sponsorship automatically builds goodwill and loyalty in the community. Fans recognize sponsors as community champions, strengthening your brand’s bond with area customers.
Contact Us
Ready to reach local families and score big with your marketing? Contact our sponsorship team to discuss packages tailored to your goals. By joining our “home team,” your business will enjoy high exposure among Northeastern Wisconsin-area viewers and the positive PR of supporting student-athletes. Let’s work together to win on and off the field – contact us today to become a sponsor!
